Culture Shaping

In a world of disruption the business environment is rapidly changing. The question is, has your organisation adapted with it?

If any of the following sound familiar, you’ve likely got a culture problem that needs addressing:

● new leaders join the business and query why you’re not more innovative, agile, creative or entrepreneurial

● employees are frustrated by slow decision making

● there’s a general sense of disengagement

● competitors are moving at pace but your business is slow to advance

● employees are inflexible and are not willing to provide extra support when needed

● people react to problems and wait to be told what to do instead of proactively seeking approval for self-made solutions

● your sector is under pressure and profits have been squeezed - you need to evolve to survive

If your business is crystal clear about its objectives but employees aren’t working in the right way to achieve them, exceptional results will be out of reach. A better future is within your grasp with our culture shaping service, delivered through internal communication and employee engagement activities.

We are culture change and communications specialists who bring a fresh perspective to your cultural challenges. We take a four-stage, collaborative approach to shaping your culture:

Stage 1 - Current position clarity

We begin by talking to leaders to understand where your business is now, the challenges you face, where you want to get to and how you think you need to change.

Stage 2 - Employee consultation

Face-to-face employee focus groups and individual conversations uncover what your colleagues like about working in your business, what frustrates them and any ideas they have. In addition to employee research we also spend time with your teams ‘on the job’ to see the world through their eyes.

Stage 3 - Explore and refresh values

In workshops involving colleagues at all levels of the organisation, we explore what your values should be and align them to your business’ goals. Fresh values are created by balancing recognisable standards with aspiration, progression and direction. Creating or aligning behavioural principles will enhance performance in line with your business’ mission and vision.

Stage 4 - Making your values stick

An internal communications strategy supported by creative communications ensures your new culture and values land and stick. Everyone will understand the expected behaviours and integrate them into daily working life.

With a change communications plan from culture shaping specialists reinforces your new business values and you’ll see a difference in the way your employees work. Whether they’re dynamically solving problems, collaborating more closely, or taking an entrepreneurial approach, the outcome will accelerate the achievement of your business goals.

By making work meaningful, encouraging everyone to pull together and creating a sense of belonging, you’ll also enhance employee engagement. This results in a virtuous feedback cycle of even greater innovation, customer service, productivity and profit.

As culture change and communications specialists, our aim is to help you deliver outstanding business results by reimagining your culture and making it stick.

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