Internal Communications and Engagement Strategy

With continuous organisational change now the norm, engaging employees with your strategic goals is more important than ever.

Internal communication is the key to unlocking employee engagement, motivation and performance. But faced with a range of communications channels, multiple employee populations and different stakeholders, creating an effective internal communication strategy can feel like an impossible task.

With decades of internal communication experience gained by working with some of the UK’s biggest brands, we’re poised to help you craft a robust internal communications strategy.

We’ve got vast experience in creating successful internal communications strategies. Diving straight into tactics doesn’t deliver results. Our engagement strategy development service drives powerful outcomes and is founded on four pillars: 

1. Insight generation - your communication and engagement challenges are unpacked through communications workshops and one-on-one conversations. The outputs inform a strategy tailored to your business and its challenges.

2. Communication fundamentals - built on a solid understanding of your situation, we’ll create an internal engagement communications strategy.  This will include the key messages to clearly explain your business vision and goals to your employees. All your comms will draw on this source to ensure your communication tactics are relevant, consistent and joined up.

3. Communication delivery - next we build out your detailed comms plan with agreed campaigns and tactics designed to deliver the strategy. Creative communications are produced across multiple channels incorporating branding, content creation and events as required. We also offer leadership and coaching to upskill in-house teams or boost leaders’ communication capabilities.

4. Monitoring and evaluation - we’ll decide on appropriate measures to gauge the success of your communications.  By listening to your employees, we’ll react to their feedback and adjust comms to maintain momentum and ensure your internal communication strategy continues to be effective.

Whether you want to better engage employees and improve performance, adapt how your colleagues work, instil new values and behaviours or embed the ones you’ve already got, a bespoke internal communications strategy is the answer. 

We have an excellent track record of designing and delivering highly effective plans that align with your organisation’s strategic goals. And because we measure success, you can be sure your investment is money well spent.

Achieve your organisational goals with an internal communications strategy that delivers on your objectives efficiently.

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